https://www.mcbrideswords.com/in-search-of-the-big-picture daily 0.75 2019-07-13 https://www.mcbrideswords.com/in-search-of-the-big-picture/2019/5/29/recipe-rosemary-oven-fried-chicken monthly 0.5 2019-08-23 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1559195938876-YMHP61L6PIDW07IFNNTN/IMG_5902.jpg In Search of the Big Picture - Recipe: Rosemary Oven-fried Chicken https://www.mcbrideswords.com/in-search-of-the-big-picture/2019/5/24/modern-marriage-is-an-oxymoron-7dkms monthly 0.5 2019-05-28 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1559011891550-9QI1HRUB5AR9NELAWI6L/gianni-scognamiglio-7554-unsplash.jpg In Search of the Big Picture - Modern Marriage is an Oxymoron https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1559012491414-HXFAHL0ZKYERV8IHZZ38/frans-hulet-423717-unsplash.jpg In Search of the Big Picture - Modern Marriage is an Oxymoron https://www.mcbrideswords.com/in-search-of-the-big-picture/2019/5/23/not-my-grandmothers-gin-cause-grandma-drank-cheap-gin-whdhn monthly 0.5 2019-08-12 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558669641443-D3QVPLKXO2O6QXGZT5W7/IMG_5709.jpg In Search of the Big Picture - Not My Grandmother's Gin (cause Grandma drank cheap gin) Please don’t mock my attempt at a professional photo. A potted plant is the most practical and natural place to store your gin. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558669791000-YDV7X29673200DXF5A83/IMG_5710.jpg In Search of the Big Picture - Not My Grandmother's Gin (cause Grandma drank cheap gin) Sooo professional. Fuck. Why can’t my sister take these pictures? https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558669930237-4CTKP1WHUJ9RO7BCAR10/IMG_5713.jpg In Search of the Big Picture - Not My Grandmother's Gin (cause Grandma drank cheap gin) https://www.mcbrideswords.com/in-search-of-the-big-picture/2019/5/20/sandra-cisneros-and-the-use-of-the-grotesque monthly 0.5 2019-05-21 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558418678728-YATOKCLG0KOWR35RLU6W/61rZ47UC8qL._SX323_BO1%2C204%2C203%2C200_.jpg In Search of the Big Picture - Sandra Cisneros and the Use of the Grotesque https://www.mcbrideswords.com/in-search-of-the-big-picture/2019/5/20/7-ways-to-lighten-up-your-luggage monthly 0.5 2019-05-30 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558401993844-5IOJ2WN0O3U715C22ZZQ/IMG_1558.jpg In Search of the Big Picture - 7 Ways to Lighten Up Your Luggage https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558403109241-BUMAL7EQ9HN5KH6NAEJI/liz1.crop_703x527_0%2C20.preview.jpg In Search of the Big Picture - 7 Ways to Lighten Up Your Luggage Queen Elizabeth could really layer it on. They say the Tudors wore a minimum of four layers - so does the modern traveler. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558410101128-YYBDPMVQSSUNE9H6T48G/B50BDFE8-DF65-4A4A-9CB2-ED6891401A5F.jpg In Search of the Big Picture - 7 Ways to Lighten Up Your Luggage https://www.mcbrideswords.com/in-search-of-the-big-picture/2019/04/how-do-i-deal-with-internalized-misogyny.html-laxy9 monthly 0.5 2019-05-21 https://www.mcbrideswords.com/in-search-of-the-big-picture/2019/04/birth-control-and-beyond-teaching-girls.html-j798s monthly 0.5 2019-05-24 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558066307746-ITHOI8YKPIFR36Q9Q424/images.jpeg In Search of the Big Picture - Birth Control and Beyond... Teaching girls about different uses for hormonal birth control. https://www.mcbrideswords.com/in-search-of-the-big-picture/category/Parenting monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/category/Reading monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/category/Feminism monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/category/Writing+on+Writing monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/category/Books monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/category/Travel+and+Art monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/category/Feminist+Articles monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/tag/Carry-on monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/tag/Backpacking monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/tag/pro-choice monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/tag/Feminism monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/tag/education monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/tag/Sexism monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/tag/Packing monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/tag/Misogyny monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/tag/Childhood monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/tag/My+grandfather%27s+plane monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture/tag/Luggage monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture-1 daily 0.75 2019-07-14 https://www.mcbrideswords.com/in-search-of-the-big-picture-1/2019/5/16/why-do-all-online-articles-start-with-a-question-and-bulleted-list monthly 0.5 2019-05-17 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558075509081-76LVJ7P5XX89VMW64NNH/image-asset.jpeg In Search of the Big Picture - Why Do All Online Articles Start with a Question and Bulleted List? https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558075616164-EHVO7GKONGPHO8D92664/pexels-photo-853168.jpeg In Search of the Big Picture - Why Do All Online Articles Start with a Question and Bulleted List? https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558075696178-XV9JM8IX1QO0Y5XJL2HC/hand-3035665_960_720.jpg In Search of the Big Picture - Why Do All Online Articles Start with a Question and Bulleted List? https://www.mcbrideswords.com/in-search-of-the-big-picture-1/2019/5/16/internalized-misogyny-and-me monthly 0.5 2019-05-17 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558074482695-9Q4YQ4AIDSQ8ALAL3H7I/IMG_4234.jpg In Search of the Big Picture - Internalized Misogyny and Me https://www.mcbrideswords.com/in-search-of-the-big-picture-1/category/Feminism monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture-1/tag/Feminism monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture-1/tag/Christmas monthly 0.5 https://www.mcbrideswords.com/in-search-of-the-big-picture-1/tag/Childhood monthly 0.5 https://www.mcbrideswords.com/travel-and-art daily 0.75 2019-05-23 https://www.mcbrideswords.com/travel-and-art/2019/5/23/aviation-work monthly 0.5 2019-05-24 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558657208206-JO71WMTPOTHGRD9TI4WP/yiran-ding-478041-unsplash.jpg Travel and Art - Aviation Work https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558657282564-BUR33TK05VD44APDL7YD/44246287064_9e3daf629f_b.jpg Travel and Art - Aviation Work https://www.mcbrideswords.com/travel-and-art/2019/5/20/7-ways-to-lighten-up-your-luggage-xmpbc monthly 0.5 2019-05-21 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558401993844-5IOJ2WN0O3U715C22ZZQ/IMG_1558.jpg Travel and Art - 7 Ways to Lighten Up Your Luggage https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558403109241-BUMAL7EQ9HN5KH6NAEJI/liz1.crop_703x527_0%2C20.preview.jpg Travel and Art - 7 Ways to Lighten Up Your Luggage Queen Elizabeth could really layer it on. They say the Tudors wore a minimum of four layers - so does the modern traveler. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558410101128-YYBDPMVQSSUNE9H6T48G/B50BDFE8-DF65-4A4A-9CB2-ED6891401A5F.jpg Travel and Art - 7 Ways to Lighten Up Your Luggage https://www.mcbrideswords.com/feminism daily 0.75 2019-05-28 https://www.mcbrideswords.com/feminism/2019/5/24/modern-marriage-is-an-oxymoron monthly 0.5 2019-05-28 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1559011891550-9QI1HRUB5AR9NELAWI6L/gianni-scognamiglio-7554-unsplash.jpg Feminism - Modern Marriage is an Oxymoron https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1559012491414-HXFAHL0ZKYERV8IHZZ38/frans-hulet-423717-unsplash.jpg Feminism - Modern Marriage is an Oxymoron https://www.mcbrideswords.com/feminism/2019/04/how-do-i-deal-with-internalized-misogyny.html monthly 0.5 2019-05-24 https://www.mcbrideswords.com/feminism/2019/04/birth-control-and-beyond-teaching-girls.html monthly 0.5 2019-05-24 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558066307746-ITHOI8YKPIFR36Q9Q424/images.jpeg Feminism - Birth Control and Beyond... Teaching girls about different uses for hormonal birth control. https://www.mcbrideswords.com/feminism/category/Parenting monthly 0.5 https://www.mcbrideswords.com/feminism/category/Feminism monthly 0.5 https://www.mcbrideswords.com/feminism/tag/pro-choice monthly 0.5 https://www.mcbrideswords.com/feminism/tag/Feminism monthly 0.5 https://www.mcbrideswords.com/feminism/tag/education monthly 0.5 https://www.mcbrideswords.com/feminism/tag/Sexism monthly 0.5 https://www.mcbrideswords.com/feminism/tag/Misogyny monthly 0.5 https://www.mcbrideswords.com/feminism/tag/Childhood monthly 0.5 https://www.mcbrideswords.com/food-and-drink daily 0.75 2019-05-30 https://www.mcbrideswords.com/food-and-drink/2019/5/29/recipe-rosemary-oven-fried-chicken-zf22c monthly 0.5 2019-05-30 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1559195938876-YMHP61L6PIDW07IFNNTN/IMG_5902.jpg Food and Drink - Recipe: Rosemary Oven-fried Chicken https://www.mcbrideswords.com/food-and-drink/2019/5/23/not-my-grandmothers-gin-cause-grandma-drank-cheap-gin monthly 0.5 2019-05-24 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558669641443-D3QVPLKXO2O6QXGZT5W7/IMG_5709.jpg Food and Drink - Not My Grandmother's Gin (cause grandma drank cheap gin) Please don’t mock my attempt at a professional photo. A potted plant is the most practical and natural place to store your gin. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558669791000-YDV7X29673200DXF5A83/IMG_5710.jpg Food and Drink - Not My Grandmother's Gin (cause grandma drank cheap gin) Sooo professional. Fuck. Why can’t my sister take these pictures? https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558669930237-4CTKP1WHUJ9RO7BCAR10/IMG_5713.jpg Food and Drink - Not My Grandmother's Gin (cause grandma drank cheap gin) https://www.mcbrideswords.com/parenting daily 0.75 2019-05-21 https://www.mcbrideswords.com/parenting/2019/04/birth-control-and-beyond-teaching-girls.html-a4khe monthly 0.5 2019-05-21 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558066307746-ITHOI8YKPIFR36Q9Q424/images.jpeg Parenting - Birth Control and Beyond... Teaching girls about different uses for hormone birth control. https://www.mcbrideswords.com/parenting/category/Parenting monthly 0.5 https://www.mcbrideswords.com/parenting/category/Feminism monthly 0.5 https://www.mcbrideswords.com/parenting/tag/pro-choice monthly 0.5 https://www.mcbrideswords.com/parenting/tag/Feminism monthly 0.5 https://www.mcbrideswords.com/parenting/tag/education monthly 0.5 https://www.mcbrideswords.com/reading-and-writing daily 0.75 2019-05-21 https://www.mcbrideswords.com/reading-and-writing/2019/5/20/sandra-cisneros-and-the-use-of-the-grotesque-r6wd2 monthly 0.5 2019-05-21 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1558418678728-YATOKCLG0KOWR35RLU6W/61rZ47UC8qL._SX323_BO1%2C204%2C203%2C200_.jpg Reading and Writing - Sandra Cisneros and the Use of the Grotesque https://www.mcbrideswords.com/reading-and-writing/2019/04/why-do-all-online-articles-start-with.html monthly 0.5 2019-05-17 https://www.mcbrideswords.com/reading-and-writing/category/Reading monthly 0.5 https://www.mcbrideswords.com/reading-and-writing/tag/humor monthly 0.5 https://www.mcbrideswords.com/reading-and-writing/tag/writing monthly 0.5 https://www.mcbrideswords.com/reading-and-writing/tag/SEO monthly 0.5 https://www.mcbrideswords.com/blog daily 0.75 2019-07-13 https://www.mcbrideswords.com/blog/v0hrvftow3hvilwe84if1eym7slkol monthly 0.5 2016-03-22 https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1392068682526-31MPZNFLURK8RYN7U3R2/20130731_Trade+100_0196.jpg Blog - SoHo, NYC https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938243666-9MBKJFLKBMMPSU6IS9LL/20130731_Trade+100_0202.jpg Blog - SoHo, NYC https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938258564-Q33MNN1H07259JC2TN63/20130731_Trade+100_0220.jpg Blog - SoHo, NYC https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938279746-UO50MY6TGZCRX1GQ4CSJ/20130731_Trade+100_0229.jpg Blog - SoHo, NYC https://www.mcbrideswords.com/blog/bridge-looks monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1392068625021-X7HG2YN1986UAYL4PDKM/20130731_Trade+100_0275.jpg Blog https://www.mcbrideswords.com/blog/street-scenes monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1392068654679-KUSSQ5HMGVQBJ3C3FR1H/20130731_Trade+100_0452.jpg Blog - Street Scenes Street Corner, NYC https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938421102-ET04XM9X9GH2E62XJQZS/20130731_Trade+100_0260.jpg Blog - Street Scenes https://www.mcbrideswords.com/portfolio daily 0.75 2019-07-13 https://www.mcbrideswords.com/resume daily 0.75 2019-05-17 https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858366054-VN3632LUL8YNY0SH4RCQ/color-3.png Resume https://www.mcbrideswords.com/social daily 0.75 2019-02-03 https://www.mcbrideswords.com/contact daily 0.75 2017-05-23 https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858427382-L46N6OML0EQRY4L20YNX/color-3.png Contact https://www.mcbrideswords.com/testimonials daily 0.75 2019-05-10 https://www.mcbrideswords.com/seo-articles daily 0.75 2020-02-14 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1566612771628-BF0CI7MAZDP025LQ91QQ/TowelsArticleMock.png SEO Articles - Best Towels for Your Airbnb Article - SEO and Product Placement https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1566612931203-XY0OOX2CX67010ZV710T/Bella.jpg SEO Articles - Simple Tips to Start Your First Garden Blog Post - Instructional with SEO formatting https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1566613280220-1ZTUOX5XM290CHRMJJUF/balint-wittinger-GnNO3WK8-ZI-unsplash%252B%25281%2529.jpg SEO Articles - Left My Heart at Wounded Knee…Again Radio Pilot - history shorts https://www.mcbrideswords.com/exploratory-writing daily 0.75 2019-05-04 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1556931841417-1YTLRMI16JBA0FUR77FN/St_Marys_Peak_Seen_From_Refuge_%288663653972%29.jpg Exploratory Writing https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1556921368387-TGSPB5U21F61UQF4U3EC/Mural_Chicano_Movement.jpg Exploratory Writing https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1556922776109-S8NKAOYIECD0OI3Q8VBJ/IMG_1646.jpg Exploratory Writing https://www.mcbrideswords.com/about daily 0.75 2023-09-08 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607207841948-U17QO6WYTWNQ3M258SY8/IMG_8469.jpeg About The first time I cut my own hair. Thanks 2020! https://www.mcbrideswords.com/contact-1 daily 0.75 2020-01-28 https://www.mcbrideswords.com/folio daily 1.0 2025-09-15 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/aa2ac1da-7e9a-46bd-8ffa-70026e8b5e08/Screenshot+2025-09-14+at+8.25.29%E2%80%AFPM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/8e055e60-ff96-47ee-9540-2a0bf877abae/Adobe-logo.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/985a5e6c-f4f3-4f63-bc36-abe2a115dc68/EG_CompleteLogo_Blue-on-Transparent_04-27-2023.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/cb3781c8-3397-42dc-a479-12ab4997ba99/cvent-logo.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625504703191-1X0DDI1DJCBY2Q0QDKJQ/Screen+Shot+2020-12-15+at+4.38.22+PM.png Portfolio A password is required to view my current work. Please contact me to access. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625504799595-8JKFR4UD9A88WOASYRM7/Screen+Shot+2020-12-04+at+1.50.28+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625505013865-TWQC5R8NUNYVIHJGD4WF/airbnb_horizontal_lockup_web.bd87ed2c8e964eb35463744e07a1a0670177bda2.png Portfolio Case study only - presented to the 2020 Airbnb content team as a curtesy. https://www.mcbrideswords.com/ux-and-content-management daily 0.75 2019-07-14 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1556931841417-1YTLRMI16JBA0FUR77FN/St_Marys_Peak_Seen_From_Refuge_%288663653972%29.jpg UX and Content Management https://www.mcbrideswords.com/tone-and-voice daily 0.75 2019-09-13 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1566611455420-UTFU612RPH74SAEPFRG6/rumpl.jpg Tone and Voice - For Sale: Liberal Justifications Wrapped in a Rumpl Print Article - “vice” styled writing for Gonzo Media https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1566611422268-Z9HG9Y2FSF1M8POJ5D32/gin.jpg Tone and Voice - Not your Grandmother’s Gin…Because Grandma Drank Cheap Gin Blog Post - turning a product review into a personal narrative https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1566611797296-WGBA10ANCTXB6XQXZWID/Mural_Chicano_Movement.jpg Tone and Voice - Sandra Cisneros and the Use of the Grotesque Academic Essay - written for presentation at an academic conference https://www.mcbrideswords.com/ux-writing-and-content-management daily 0.75 2019-07-22 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1563787553690-0SMTXN5JHUTIOJFEXODJ/kristian-egelund-wmdcUQ0CJ4c-unsplash.jpg UX Writing and Content Management https://www.mcbrideswords.com/handshake daily 0.75 2020-02-19 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1565122878548-O80W15UE18WAUWXQ1JJK/Screen+Shot+2019-08-06+at+1.20.29+PM.png Handshake https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1565136455794-SGNU0T3TB46S26NGFVN4/IMG_6733.jpg Handshake Initially we sorted our notes by the company of origin, looking for similarities and differences. We didn’t include the niche at first, but found that the apps function was often slightly different from other, similar apps. Niche became a valuable concept while determining what made our product special. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1565136651367-Z59J9ZTBDMMX32EBANI5/IMG_6738.jpg Handshake Here we rearranged our notes by category. To keep the note’s information connected with it’s origins, we noted the company observed in the top right corner with an initial. You can see here where language overlaps and that only one company marketed directly to the Freelancers, and then only for billing. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1565137026777-2GYSAOBSTBOTG1X72YHH/IMG_6739.jpg Handshake We then looked for and prescribed words to Handshake that augmented the voice the company wants to convey to their primary user.. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1565140390161-X21KKXDLA5P7PCK64UYW/Screen+Shot+2019-08-06+at+6.12.25+PM.png Handshake https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1565140634888-JRR37TJFMDB9RHAE7U62/Screen+Shot+2019-08-06+at+6.04.51+PM.png Handshake https://www.mcbrideswords.com/informed daily 0.75 2021-06-28 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1565584424620-PY3G8HO2ZTJF01182N8A/Screen+Shot+2019-08-11+at+9.06.05+PM.png InFormed https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1565576619457-TZPIW076LBL4DJU8SJCP/WQuqc5TYQROZg7F5o4Szzw.jpg InFormed https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1565230517138-0Z76G51UL2LA8PTVJX7V/User+Flow+-+Kid%27s+Center%402x.png InFormed Click to see user flow details https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1565580986909-VAVVH7IKWUA4GCQBV2KO/Screen+Shot+2019-08-11+at+8.35.34+PM.png InFormed I’m making a suggestion to the design team regarding the inclusion of an info box to give a search tip. Because of the use of these forms by medical personnel, clear instructions are paramount. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1565581032924-MURSFHPTH2C9DP3C718C/Screen+Shot+2019-08-11+at+8.31.43+PM.png InFormed Terms that could not change included “client”, “intake”, “demographic”, and “data”. I requested a terms list to ensure I didn’t change any legal or medical terms. The “no results” search page was personalized by using the collective “we”. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1581830505012-49YDA5GBAQXIZ7PPAKVW/Screen+Shot+2020-02-15+at+9.20.34+PM.png InFormed https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1581830530084-GVWKNVZEPO6898WZSA8Q/Screen+Shot+2020-02-15+at+9.20.50+PM.png InFormed https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1581894225672-KCCYDPB6VVP5FDB22QHK/Screen+Shot+2020-02-16+at+3.03.07+PM.png InFormed https://www.mcbrideswords.com/personalspace daily 0.75 2020-02-19 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1567036733891-FGC5DCFDH9IHIEUYEANB/Screen+Shot+2019-08-28+at+4.56.45+PM.png Personal[Space] https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1566899476578-HGUZOZZ1WNE1EPAGW9KL/ben-den-engelsen-eNyXK17so6A-unsplash.jpg Personal[Space] Name: Sam Age: 16 Location: Vancouver BC, Canada Who is Sam? Sam is an eleventh grade non-transitioning transgender high school student. They recently moved to a new school and they’re struggling without the close friendships they had in Edmonton. Sam has not been transgender for long and is still learning to self-identify. Sam is a creative person, but lacks guidance or encouragement from their business-minded parents. Sam is also in advanced classes and doesn’t have time in their schedule for any art electives. Without the creative outlet, Sam struggles to sleep. How can Personal[Space] help? Sam needs a way to work through any remaining identity issues and to try new activities in a safe, non-judgmental space. Personal[Space] will help Sam connect with classes and events appropriate for student artists, direct Sam towards how-to articles and videos, and encourage Sam to schedule some time in the evening, after studying, to draw or use pastels. Journaling will be important for Sam as they start connecting with other people in their community. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1566899508497-NY1IXMME7X0NKMOHVJE3/jeshoots-com--2vD8lIhdnw-unsplash.jpg Personal[Space] Name: Callie Age: 29 Location: Kansas City, Nebraska Who is Callie? Callie is an IT professional working out of her home. She is college educated and financially stable. Callie is restless and is looking for things to do outside her house in the evenings and weekends, both with her friends and alone. She is interested in learning how to make custom cocktails and loves caring for plants. She might also be interested in a cooking class or painting class. Callie struggles to finish projects she started herself. She has a closet full of yarn, water colors, paper crafts and pipe cleaners and unlimited ideas without a community to help her follow through. How can Personal[Space] help? Personal[Space] is the perfect platform for Callie to connect with her community. We can connect Callie to online classes on how to make the perfect cocktail and give her a space for bragging rights. Callie also needs an opportunity to get out of the house. We’ll connect her with other cocktail and plant lovers for special events, talks, and botanical groups. Callie will also have access to a community that will cheer her on in finishing that scarf and a journal to dig into the feeling of completion. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1566899553806-7MU7NSKTNY9M94G53BX7/image-asset.jpeg Personal[Space] Name: Chris Age: 50 Location: Lake Fork, Texas Who is Chris? Chris is the married father of three teenage girls. He’s always been good natured about taking them to practices and events and helping around the house, but he’s found as the kids need him less and have started to pick up after themselves, that there’s a void in his days that isn’t easily filled. He casually mountain bikes, but recently he’s been picking up his old guitar and wishes he had someone his skill level to jam with. His wife noticed that he was playing more often and convinced him to download this app. Chris is an accountant and stares at a computer all day, but isn’t exactly tech savvy. What he really wants to do is just sit back with some other people, play guitar, and enjoy a beer. He did buy a go-pro recently and is eager to use it for both biking and music. How can Personal[Space] help? Personal[Space] will help Chris with scheduling and connections. He’ll have the opportunity to find other, likeminded musicians who are ready to play in a group or community. He’ll have access to any open mics when they’re ready for an audience and he’ll be able to attend any workshops or concerts that interest him. He’ll also have a platform for downloading and sharing videos of his band and mountain bike adventures. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1566355757821-92JK77MCLWSP4INJ999F/Screen+Shot+2019-08-20+at+4.41.18+PM.png Personal[Space] Personal[Space] Visual Style Guide was created using Whimsical. Each thread can expand or compress depending on the need of the user. Click on the image to explore. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1567059870957-23TMRYAMNGN5GFWQ6N6Q/Screen+Shot+2019-08-28+at+11.23.53+PM.png Personal[Space] https://www.mcbrideswords.com/writing-about-ux daily 0.75 2020-12-05 https://www.mcbrideswords.com/givelify daily 0.75 2021-06-28 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1581892237346-X4IE0L7XQ4F6X5JSPQ5N/clay-macbook-pro-15-with-touch-bar-front-view-mockup.gif Givelify https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1582057222021-GVQ33OC32JXSGKSJPFQ3/Screen+Shot+2020-02-18+at+12.18.47+PM.png Givelify Click on image to see details https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1580193845829-RERZX8544TQLSNIJKW7P/Screen+Shot+2020-01-27+at+10.43.21+PM.png Givelify Click to see original tool tip in context https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1580195970222-N8WBSL3QO67CHOT8W25K/Screen+Shot+2020-01-27+at+11.17.25+PM.png Givelify Revised version https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1580196936443-0CVBY13DZ8GIPNCRBWWT/Screen+Shot+2020-01-27+at+10.42.59+PM.png Givelify Click to see original tool tip in context https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1580196724151-0S2RC6CJ4CDB91ZR79P0/Screen+Shot+2020-01-27+at+11.31.38+PM.png Givelify Revised version https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1580197546733-M1DY6486LV2Q17DSBAEU/Screen+Shot+2020-01-27+at+10.43.09+PM.png Givelify Click to see original tool tip in context https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1580197491210-APVOXT5TM54XR2YYJH9M/Screen+Shot+2020-01-27+at+11.44.25+PM.png Givelify Revised version https://www.mcbrideswords.com/writing-services daily 0.75 2020-03-08 https://www.mcbrideswords.com/airbnb-case-study daily 0.75 2020-12-04 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607115633384-B5RW2H1X2AWZVK7SED7B/Screen+Shot+2020-12-04+at+12.44.48+PM.png Airbnb Case Study https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607115677727-2641XN7WQFZM395J3KCG/Screen+Shot+2020-12-04+at+12.56.53+PM.png Airbnb Case Study https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607115717798-FAWSTWD1NRB4LC6FMV1J/Screen+Shot+2020-12-04+at+12.57.10+PM.png Airbnb Case Study https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607115747080-LJB34CADPTVI82O75FMX/Screen+Shot+2020-12-04+at+12.57.28+PM.png Airbnb Case Study https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607115779562-S9833QR6IP5938529HFI/Screen+Shot+2020-12-04+at+12.57.51+PM.png Airbnb Case Study https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607115810820-V2XTDKBSWSPNH6KBU83R/Screen+Shot+2020-12-04+at+12.58.08+PM.png Airbnb Case Study https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607115841155-RTTKC5GVSA7H7MDMLVD1/Screen+Shot+2020-12-04+at+12.58.20+PM.png Airbnb Case Study https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607115882893-F372MENLQ53ZSTPN991K/Screen+Shot+2020-12-04+at+12.58.37+PM.png Airbnb Case Study https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607115913831-AIOU1AH8JLOVV310VE2B/Screen+Shot+2020-12-04+at+12.58.53+PM.png Airbnb Case Study https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607115945639-FEZ6BULNG6N3YIWO0CBB/Screen+Shot+2020-12-04+at+12.59.10+PM.png Airbnb Case Study https://www.mcbrideswords.com/tedxseattle daily 0.75 2024-09-01 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607119064363-KVE2EYFFVOXYF5WA3JUQ/Screen+Shot+2020-12-04+at+1.50.28+PM.png TedXSeattle https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607122910878-TPMJO4LVGBGIKF48B5NA/dominic-580x580.jpg TedXSeattle Dominic Sivitilli’s TedXSeattle portrait https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1607130784909-1RSUKI4HULR8GO7MVJVO/Screen+Shot+2020-12-04+at+1.32.40+PM.png TedXSeattle “Other Sides” is TedXSeattle’s 2020 theme. https://www.mcbrideswords.com/abstract-notebooks daily 0.75 2024-09-01 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1608081974588-DGDK721YDZT3HD8S2M6N/Screen+Shot+2020-12-15+at+4.59.29+PM.png Abstract Notebooks https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/7fff326a-2df3-4f7d-bed6-c9971e0b6a8e/Screen+Shot+2021-11-22+at+3.16.31+PM.png Abstract Notebooks - Billing Flow Problem: Outdated and error ridden copy plagued copy spots throughout the billing flow. I needed to correct errors as well as work as a team to reimagine our billing system and create a self-service environment for users. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625126017159-1DQOC78AQ0RF6L33TP79/Screen+Shot+2021-06-02+at+4.57.15+PM.png Abstract Notebooks - Insight pie charts Problem: User testing identified confusion when it came to understanding the purpose of the pie charts in our Insights feature. Our designers wanted to try introducing the feature as is prior to re-designing the problem space. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625129695147-2V3LQ3RXZFO6ZFBJB418/Screen+Shot+2021-06-28+at+6.09.32+PM.png Abstract Notebooks - Slack integration Problem: User testing revealed that there was much interest in integrating Notebooks with Slack. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625134055965-IVGBJ8TQGRLECM1Y6A7Y/Screen+Shot+2021-04-12+at+4.44.13+PM.png Abstract Notebooks - New account flows Problem: With a new product comes new account options and information. To complicate matters, we took this opportunity to change all the old product’s account options. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625270305082-RZYZJ4RSS1J8PRD3TQAK/Screen+Shot+2021-07-02+at+4.54.07+PM.png Abstract Notebooks - So much more… Take a moment to look at the UX writing style guide that I’m creating called “How do we write in our product?”, browse a non-comprehensive list of projects I’ve tackled at Abstract, and read about product naming as a newbie. https://www.mcbrideswords.com/insights daily 0.75 2021-07-05 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625501954807-T9O1HT1OLA8ZWMZBM2LA/Screen+Shot+2020-12-15+at+11.38.16+PM.png Insights This is some of the feedback we got from our user tests. Notice the confusion over the pie charts. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625502885713-6NO42L0M7IF7AJA57M46/Screen+Shot+2020-12-15+at+11.44.10+PM.png Insights https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1608105389880-6XN4APR3MJM5FAOGBFPI/Screen+Shot+2020-12-15+at+11.44.55+PM.png Insights https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1608105819891-J3VK3AFHUXBA42P8IERN/Screen+Shot+2020-12-14+at+2.58.44+PM.png Insights https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1608106068505-G90C2K0OOLCZGF39S1WO/Screen+Shot+2020-12-15+at+11.51.23+PM.png Insights https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625125671378-QNVH0GXGAY2A2J8OU1PD/Screen+Shot+2021-06-02+at+4.57.15+PM.png Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625503041853-H5DWTEOHWU1JJ8ISFVB5/Screen+Shot+2020-12-15+at+11.48.12+PM.png Insights https://www.mcbrideswords.com/slack-integrations daily 0.75 2021-07-06 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625130990678-PD5C8JE6JQR4CGK5BLAP/Screen+Shot+2021-06-28+at+6.11.25+PM.png Slack integrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625503771752-R8F8CD3PRNVKAARI3FHD/Slack+copy.png Slack integrations https://www.mcbrideswords.com/abstract-accounts daily 0.75 2021-12-03 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625133672189-4TA3AQ70ION64T6UEX7G/Screen+Shot+2021-04-07+at+2.49.34+PM.png Abstract Accounts https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625134296197-1FAO8SMPFAOW4IT86QPJ/Screen+Shot+2021-04-12+at+4.44.13+PM.png Abstract Accounts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625205976965-H6SV0V8T3H2J8265HLUR/Screen+Shot+2021-07-01+at+11.05.37+PM.png Abstract Accounts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/1625207949861-48TMK8FK8XT7OCA8HSPD/Screen+Shot+2021-07-01+at+11.37.16+PM.png Abstract Accounts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mcbrideswords.com/list-of-projects daily 0.75 2021-12-03 https://www.mcbrideswords.com/cvent daily 0.75 2024-09-01 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/e6a220c1-5d02-42fc-939d-91641436c3b4/cvent-logo.png Cvent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/cdd83c59-0d2c-44de-9b2b-f3be043c5c95/Group.jpg Cvent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/5ea3742b-32ac-4302-8836-99a7661f813f/Screenshot+2024-02-28+at+4.06.39%E2%80%AFPM.png Cvent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/33b91cd6-8fd0-46e5-9de6-d0d607660d2c/Screen+Shot+2022-06-13+at+9.08.11+AM.png Cvent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/edb4db48-7392-46df-a3d9-8e216d70f379/Screen+Shot+2022-06-13+at+9.09.15+AM.png Cvent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mcbrideswords.com/expedia daily 0.75 2026-03-07 https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/9b3067ef-12ba-447c-b7ff-5f3ce91fcfb5/EG_CompleteLogo_Blue-on-Transparent_04-27-2023.png Expedia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/4d265008-2889-40d0-96c5-3668cb20efe6/Screenshot+2023-09-07+at+4.55.25+PM.png Expedia https://images.squarespace-cdn.com/content/v1/5c562f7ee8ba44b3f7008048/4d265008-2889-40d0-96c5-3668cb20efe6/Screenshot+2023-09-07+at+4.55.25+PM.png Expedia